ZYN edges on! overall (9.0 vs 8.8 on our method). Both brands have FDA-authorized products, but ZYN adds a modified risk order, more flavors and a wider strength range. on! is the value pick: $3.55 for 20 mini pouches at Nicokick, about 18 cents each, compared with about 30 cents for classic ZYN.
21+ only. WARNING: This product contains nicotine. Nicotine is an addictive chemical. Neither brand is FDA-approved to help anyone quit smoking.
This comparison uses FDA records and retailer listings as of September 25, 2026. We did not buy or use either product.
Quick verdict
- Choose ZYN for more flavors, strengths from 1.5 to 11 mg, and the only FDA modified risk order in the category.
- Choose on! for the lowest price per pouch we found, a small mini pouch, and FDA-authorized products at 2 and 4 mg.
Who makes them
- ZYN: Swedish Match USA (Philip Morris International).
- on!: Helix Innovations LLC (Altria Group).
These are the only two companies with FDA-authorized nicotine pouches as of FDA's August 21, 2026 list.
FDA status
| ZYN | on! | |
|---|---|---|
| Authorized products | 31 | 12 |
| What's covered | 10 flavors at 3 and 6 mg; 11 ZYN Ultra products at 9 and 11 mg | on! PLUS Mint, Tobacco, Wintergreen at 6 and 9 mg; on! Rich Berry, Cappuccino, Autumn Spice at 2 and 4 mg |
| Modified risk order | Yes (June 30, 2026) | No |
| Not covered | 1.5 mg, 8 mg, new fruit flavors | on! 8 mg and most standard on! flavors |
The modified risk order lets ZYN say that using ZYN instead of cigarettes lowers the risk of several diseases. It compares ZYN with cigarettes only. on!'s authorizations came through FDA's pilot program, starting with six on! PLUS products in December 2025 and four on! products on August 4, 2026.
In both cases, the most popular cans may not be the authorized ones, so check the product, not just the brand.
Winner: ZYN.
Strength
- ZYN: 1.5, 3, 6, 8 mg (classic) and 9, 11 mg (ZYN Ultra). Six levels.
- on!: 2, 4, 8 mg (on!) and 6, 9 mg (on! PLUS), based on Nicokick's listings. Five levels. The on! website's menu also shows 12 mg, but we couldn't match it to a product.
Both brands work for low-strength starts (ZYN 1.5 mg, on! 2 mg). ZYN Ultra's 11 mg is the higher top end.
Winner: ZYN, narrowly.
Flavors
- ZYN: 13 classic flavors plus 8 ZYN Ultra flavors.
- on!: 8 distinct flavors at Nicokick: Mint, Wintergreen, Coffee, Cinnamon, Citrus, Berry and Original, plus Tobacco in on! PLUS. The FDA-authorized Rich Berry, Cappuccino and Autumn Spice weren't on Nicokick's listing when we checked.
Winner: ZYN.
Pouch format
- Classic ZYN: semi-dry, 15 per can. ZYN Ultra: moist, 20 per can.
- on!: "mini dry" pouches, 20 per can. on! PLUS: "slim, moist" pouch with NICOSILK mesh, 14 per can.
If you want the smallest pouch, on! is the one retailers describe as mini. If you want a moist pouch, compare ZYN Ultra with on! PLUS.
Price
| Price at Nicokick | Pouches | Per pouch | |
|---|---|---|---|
| on! | $3.55 | 20 | ~$0.18 |
| on! PLUS | $4.69 | 14 | ~$0.34 |
| Classic ZYN | $4.49 | 15 | ~$0.30 |
| ZYN Ultra | $4.69 | 20 | ~$0.23 |
Standard on! is the cheapest pouch in our ranking. on! PLUS is expensive per pouch, and here ZYN Ultra is the better value among moist pouches.
Winner: on!
Availability
Both brands are widely sold. Nicokick and Northerner began selling ZYN online in September 2025. Both on! and on! PLUS are listed at Nicokick and Prilla.
What we couldn't verify
- Which on! product carries the 12 mg strength shown on on!'s website.
- Whether FDA's newly authorized on! flavors (Rich Berry, Cappuccino, Autumn Spice) are on sale yet.
Scores side by side
| Criterion | ZYN | on! |
|---|---|---|
| Flavor range | 10 | 7 |
| Strength range | 10 | 9 |
| Value | 6 | 10 |
| Regulatory standing | 10 | 9 |
| Overall | 9.0 | 8.8 |
See the about page for how each score is set.
Bottom line
This is the closest matchup in our ranking. ZYN is the more complete brand. on! is the budget pick and still has FDA-authorized products. Both are listed at Nicokick, our recommended retailer.
Full reviews: ZYN review · on! review. More matchups: ZYN vs VELO, Sesh+ vs ZYN. All eight brands: the full ranking.
Last updated September 25, 2026.